Our founder grew up in professional ice hockey, working side by side with team nutritionists and doctors. Every day came with a stack of pills - ten or more - split across the day. He always wondered: why does it have to be this complicated?

Most people today are in the same boat, guessing what to take, when, and why - usually based on something they saw online.

After his playing days ended, the question stuck. So he reconnected with the doctors he trusted most to build something better: behavior-based, goal-driven systems that remove the guesswork. Easy to take anywhere, designed like a pro’s program, and made only with ingredients that actually matter, never just copied from the latest “miracle powder.”