Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://forulabs.com (the "Site").

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:
Cookies - data files placed on your device that often include a unique identifier. Learn more at
http://www.allaboutcookies.org.
Log files - track actions on the Site and collect data like IP address, browser type, ISP, and timestamps.
Web beacons, tags, and pixels - electronic files used to record browsing behaviour.
Additionally, when you make or attempt to make a purchase through the Site, we collect personal information including your name, billing/shipping addresses, payment information (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."
When we create customer accounts, we may also collect information such as your performance goals, product preferences, and usage patterns to better personalize your experience.
When we talk about "Personal Information" in this policy, we mean both Device and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information to:
Fulfill your orders (processing payments, shipping, confirmations).
Communicate with you about your orders and account.
Screen for fraud or potential risks.
Provide product-related information or marketing aligned with your preferences.
Personalize your experience based on your performance goals and preferences.
Device Information helps us:
Detect fraud or suspicious activity.
Optimize website performance and customer experience.
Analyze browsing behavior to improve future content and ads.

EMAIL MARKETING COMPLIANCE
With your explicit consent, we may send marketing communications via email using Klaviyo to the email address you provide during checkout or when signing up for our newsletter.
You can opt out at any time by clicking the unsubscribe link in any email, or by contacting us at hello@forulabs.com.

SMS MARKETING COMPLIANCE
With your explicit consent, we may send marketing communications via SMS using Postscript to the phone number you provide during checkout or when signing up via forms on our site.
By subscribing to SMS marketing, you agree to receive text messages (e.g. updates, offers, and cart reminders) from FORU Labs at the number provided. Message frequency varies. Consent is not a condition of purchase. Message and data rates may apply.
You can opt out at any time by replying with "STOP" to any SMS, or by contacting us at hello@forulabs.com.
We use trusted third-party services (Postscript and Klaviyo) to manage SMS and email communications. Your contact information will be securely stored and used only for the purposes stated above, in accordance with applicable data protection laws.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with trusted third parties to help us use it responsibly. For example:
Shopify powers our store — their policy is at shopify.com/legal/privacy.
Google Analytics helps us understand customer behavior — see their policy at google.com/policies/privacy. Opt-out here: tools.google.com/dlpage/gaoptout.
Klaviyo manages our email and SMS marketing — their policy is at klaviyo.com/privacy.
Postscript handles SMS communications — their policy is at postscript.io/privacy.
Stripe processes payments — their policy is at stripe.com/privacy.
We may also disclose information when required by law or to protect our legal rights.

BEHAVIOURAL ADVERTISING
We use your data to deliver targeted ads through platforms like Google, Meta (Facebook/Instagram), and TikTok. Learn how targeted advertising works at the Network Advertising Initiative.
To opt out of some targeted ads, visit:
http://optout.aboutads.info/
https://www.facebook.com/settings/?tab=ads
https://support.google.com/ads/answer/2662922

DO NOT TRACK
We do not alter our data collection practices in response to Do Not Track signals from your browser.

YOUR RIGHTS (EU & UK RESIDENTS)
If you reside in the EU or UK, you have the right to:
Access, correct, or delete your personal data.
Object to processing based on legitimate interest.
Request data portability.
Withdraw consent at any time.
We process your data to fulfill contracts (e.g. purchases), or in pursuit of legitimate business interests. Your data may be transferred outside of Europe, including to the UAE and USA.

SUBSCRIPTION SERVICES
If you subscribe to our products or services, we collect and store information about your subscription preferences, delivery schedules, and payment information to fulfill your ongoing orders and provide customer support.
You can modify or cancel subscriptions at any time through your account dashboard or by contacting hello@forulabs.com.

CUSTOMER REVIEWS AND TESTIMONIALS
We may collect and display customer reviews and testimonials. If you choose to submit a review, you consent to us using your name, location (city/state), and review content for marketing purposes. You can request removal of your review at any time by contacting hello@forulabs.com.

DATA RETENTION
We retain your order information and account data unless you request its deletion. For subscription customers, we retain data for the duration of your subscription plus applicable legal retention periods. For questions about data retention, contact hello@forulabs.com.

CHANGES
We may update this Privacy Policy periodically to reflect changes in law, technology, or our business practices. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date.

CONTACT US
For questions, concerns, or requests related to this policy, email us at:
hello@forulabs.com
FORU Labs Co - FZCO
Dubai Silicon Oasis, DSO-IFZA
United Arab Emirates
Last Updated: 01.09.2025